SuperClean, one of the nation’s dominant degreaser and multi-purpose cleaners, has teamed with Team Lucas for the ninth year in a row to keep pits, tools and engines dirt-free in some of the most rugged racing series on the planet, including Lucas Oil’s Off Road Racing, Late Model Dirt, Drag Boat Racing, Modified series and Pro Pulling League.
“We’re excited about being associated with Team Lucas again and working with them to continually find ways to promote SuperClean, interact with the fans and, ultimately, increase sales,” said SuperClean President, Bryan Badzin. “It’s a valuable package for us as Lucas has a wealth of resources for us to utilize and they are very flexible and willing to do what it takes to make their customers happy.”
SuperClean will benefit from increased exposure on Television in 2017 with coverage on the MAVTV Motorsports Network, NBC Sports Network, CBS, CBS Sports Network and Lucas Oil Racing TV – the first streaming TV network dedicated solely to the world of motorsports.
This type of television exposure is one of the essential ingredients that make the dynamic Team Lucas marketing and advertising platform so beneficial to Team Lucas partners.
“SuperClean is a great company to work with,” said Jamie Devney, Vice-President of Brand Development for Team Lucas. “They are innovative and meet all the challenges of working in out-of-the-way locations, such as race-shops or trackside pits under the dirtiest conditions and always delivers superb results. We look forward to continuing the relationship for years to come.”
Team Lucas creates an alliance between Lucas Oil Products Inc. and select marketing partners that enhances brand awareness, maximizes television event coverage and heightens live, family-friendly event experiences. Team Lucas’ fan and media exposure includes the Lucas Oil Off Road Racing Series, Lucas Oil Pro Pulling League, Lucas Oil Speedway, Lucas Oil Modified Series, Lucas Oil Late Model Dirt Series, Lucas Oil American Sprint Car Series and the Indianapolis Colts Lucas Oil Stadium.